{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest shock the movie business has encountered in 2025? The return of horror as a dominant force at the UK film market.
As a genre, it has notably exceeded past times with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, against £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a film industry analyst.
The top performers of the year – Weapons (£11.4m), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all hung about in the theaters and in the audience's minds.
While much of the expert analysis focuses on the unique excellence of certain directors, their triumphs point to something evolving between audiences and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” states a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond creative value, the consistent popularity of horror movies this year implies they are giving moviegoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a noted author of classic monster stories.
Amid a global headlines featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits resonate a bit differently with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an performer from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Analysts highlight the boom of European artistic movements after the the Great War and the unstable environment of the 1920s Europe, with movies such as early expressionist works and the iconic vampire tale.
Subsequently came the Great Depression era and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Thus, it mirrors widespread fears about migration.”
The phantom of migration shaped the newly launched supernatural tale a recent film title.
The creator explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the modern period of acclaimed, socially switched-on horror started with a brilliant satire released a year after a contentious political era.
It introduced a new wave of horror auteurs, including several notable names.
“That period was incredibly stimulating,” says a filmmaker whose project about a deadly unborn child was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reappraisal of the genre’s less celebrated output.
Recently, a nicke l venue opened in a major city, showing cult classics such as a quirky horror title, a classic adaptation and the late-80s version of Dr Caligari.
The re-appreciation of this “gritty and loud” genre is, according to the venue creator, a straightforward answer to the formulaic productions produced at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an authority.
Besides the return of the deranged genius archetype – with several renditions of a well-known story upcoming – he forecasts we will see fright features in the coming years reacting to our modern concerns: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
In the interim, a biblical fright story a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after the messiah's arrival, and includes celebrated stars as the divine couple – is planned for launch in the coming months, and will undoubtedly send a ripple through the faith-based groups in the US.</